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About Amanda

PLANNING WITH STRATEGY AND CREATIVITY

Amanda Engquist DePhillips, owner of Ready Set Plan LLC, has extensive experience as a marketing communications professional with proven successes in events, promotions, marketing campaigns and media relations for various entertainment and consumer destinations.

 

She started Ready Set Plan with one thought: the joy is in the journey and the destination is the reward. So, with Amanda's passion for planning, coupled with her excitement for lasting experiences that make people happy, the company was born. 

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Her love for all things Disney has not only created another opportunity to help people connect over a magical Disney vacation, but she's found a joy in the planning and collaboration!

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Additional information about Amanda's strengths and career can be found below.

Ready Set Execute

Every good execution is backed by strengths. These strengths are then maximized for powerful outcomes.

Strategy

Are the tactics appropriate, are we "eventing" with a purpose?

There must be a very good reason to create the plan in the first place. So, let's identify that reason, make sure it's the right reason, and go from there.

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Other services include:

 

  • Creativity and Brainstorming

  • Strategic Planning and Timelines

  • Staff Engagement

Maximizing

Are we using our resources to the maximum power?

We know there must be budget, and we know the budget can always be bigger, but it's how we use our resources beyond the almighty dollar that is crucial to success.

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Other services include:

 

  • Creativity and Brainstorming

  • Budgeting

  • Event Management

  • Planning and Timelines

  • Partnerships

Ideation

What is the key ingredient to making the magic happen?

If your customer has a favorable experience, it is more likely they will return again and again.​

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And in the case of family or even coworkers, no one wants forced fun. So, what is it about your event that will create a lasting happy memory (instead of one that makes people grumpy)?

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Other services include:

 

  • Creativity and Brainstorming

  • Photography and Video Direction

  • Event Management

  • Planning and Timelines

  • Staff Engagement

  • Budgeting

Communication

It's what we say and how we say it

that matters.

Maybe instead of sending a mass email for the team building you're trying to accomplish, you could send a personalized invitation instead. Simple shifts like these can make a big impact.

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Other services include:

 

  • Creativity and Brainstorming

  • Photography and Video Direction

  • Event Management

  • Planning and Timelines

  • Graphic Design Direction

  • Public Speaking

  • Budgeting

  • Writing and Editing

Ready Set Review

Amanda is proud of her marketing career, which set her on a course to explore what is possible when marketing and PR collides with experiences. Her past professional assignments and successes are also showcased below.

Meet Minneapolis

Director of Marketing

For this convention and visitors association, Amanda managed the production of the marketing managers, marketing strategies and campaigns for the organization. She oversaw web and digital operations while maintaining the brand of the company.  Amanda also handled the strategic marketing events and experiences, from annual meetings for hundreds and client events for thousands. 

metroConnections

Marketing & Public Relations Manager

For this event and production company, Amanda managed the production of marketing campaigns and collateral.
She managed content on the internet, and in quarterly publications. And she also managed creative agencies, and developed collateral and ads by using her desktop publishing design skills, while maintaining the brand of the company. 

Minnesota State Fair

Events & Special Assignments

For this premiere state fair, Amandasuccessfully launched a new exhibit (2003) called Little Farm hands. She was hired to organize and operate the new hands-on, State Fair educational children’s exhibit with a budget of $100,000 that welcomed more than 16,000 visitors in 12 days; In 2016, she was Carousel Park Superintendent and served as an event liaison between sponsors and the State Fair.

Visit Saint Paul

Vice President

of Communications

For this convention and visitors association, she successfully launched the redesign of the destination's Web site, newsletters, press releases, photo galleries, brochure and various sales sheets; Worked with reports and travel writers to have stories about Saint Paul published in national and international publications. She also served on the Charlie Brown Around Town steering committee, which received an award from the State of Minnesota's Tourism Board, Explore Minnesota.

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